Nearly 30,000 cinema-goers at 210 theatres—Det omätbara (2024) truly reached its audience. In this case study, launch manager Katja Uneborg (Picky Pictures) and producer Johan Löfstedt (Stavro Filmproduktion) share how the film was released in close collaboration with cinemas, through early audience engagement, ambassadors across Sweden, and data-driven, local marketing. A concrete and open conversation about what happens when you truly get to know your audience—and follow the film all the way into the cinema.
3 March | 11:00–12:00 | Mötesplats Mariatorget
This programme item is part of Tempo Documentary Festival’s industry programme, which brings together filmmakers, producers and other professionals for three days of seminars, talks, masterclasses and networking focused on creativity, knowledge exchange and new perspectives.
Industry accreditation is required to participate. Read more here.